About the author

Dr Susan Dann is one of Australia’s most highly regarded scholars in the area of

social and ethical issues in marketing communications, which is why she was

recruited to write the chapter ‘Evaluating the social, ethical and economic aspects

of advertising and promotion’.

Dr Dann is currently the Head of Research at the National Seniors Productive

Ageing Centre. Her area of research specialisation is in the non-traditional

application of marketing tools and techniques—specifically in the public and

social sectors. Prior to taking up this position, she was Associate Professor

(Marketing) at the Brisbane Graduate School of Business (QUT). Dr Dann has

published extensively in books, journals and magazines, and has co-authored a

number of books including Strategic Management (editions 3, 4 and 5), Strategic

Internet Marketing (editions 1 and 2) and Introduction to Marketing, Marketing

Strategy and Consumer Behaviour. She is a Fellow of the Australian Marketing

Institute, Certified Practising Marketing and a member of the Australian Institute

of Company Directors.